Google Ads Search Certification Exam Answers (UPDATED)

Google is without a doubt the most popular search engine in the world, accounting for more than 70% of the search market share.

Google Ads is an efficient way to drive qualified traffic, or good-fit customers, to your business while they are searching for products and services similar to the ones you provide. You can increase your website traffic, phone calls, and in-store visits by using Google Ads.

The Google Ads Search certification is a professional accreditation provided by Google that is recognized globally. You will understand the fundamentals and how to lay a solid foundation for future experimentation with Google search ads.

If you are Google Ads Search certified, it means you are an expert in the field of Google Ads search.

Google Ads Search certification is definitely worth it because they'll teach you the basics and set a strong foundation for future experimentation with ads later on.

Google Ads search assessment test assesses your ability to create Google Search campaigns and optimize them for conversions or other metrics based on your objectives. 

It assesses your knowledge of Google Ad tools such as Smart Bidding and Audience Solutions.

The exams has a time limit of 75 minutes, they contain 46 to 50 questions, and you are require an 80 percent or higher score to pass, with and exception of Google Ads Apps certification exam which you are requiring only a 70% to pass.

If you don't pass the exam, you must wait 24 hours before taking it again.

Google ads search certification is available for free. It used to cost money, so if you're a marketer, take advantage of it now while it's still free.

After passing the Google Ads search assessment, your Google Ads Search Certification will be valid for a full year. After that, you'll have to retake the test to keep your hard-earned certified badge.

Now that you're acquainted with the certification, it's time to get ready to take the exam.

However, passing the Google Ads Search Certification exam is a difficult task. That's why we put together this questions and answers to assist you.

Study, practice, examine the questions and answers below, master them, then take the exam, pass, and become certified.

Certificate: Google Ads Search Certification

Question 1

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

• Including keywords in his ad text
• Decreasing the bid for the ad
• Improving the speed of his website
• Cloning the ad multiple times

Answer 1

• Including keywords in his ad text

Question 2

Lola is in the process of selecting a campaign type to suit her business objectives.

Why is it important that she consider business objectives before choosing her campaign type?

• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Certain campaign types will only serve ads during particular times of the day and week.
• Different campaign types have different minimum and maximum budget requirements.

Answer 2

• The campaign type chosen will determine where her ads appear and the format of those ads.

Question 3

Barbara’s boss as asked her to use google ads to reach as many users searching as possible for terms around the services their business offers.

Which keyword match type would help Barbara reach the most search queries that potential clients are using?

• Exact
• Broad
• Broad-match modifier
• Phrase

Answer 3

• Broad

Question 4

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.

What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

• Dynamic video insertion
• More qualified leads
• Faster loading landing pages
• Better ad quality
• Attractive video assets

Answer 4

• More qualified leads
• Better ad quality

Question 5

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals.

Which campaign type can help Jacob achieve his offline business objectives?

• Display
• Video
• Local
• Discovery

Answer 5

• Local

Question 6

Francis tries to explain to his boss the benefits of using automated bidding.

Match these aspects of automated bidding with the benefits they serve.

• Auction-time bidding
• Depth of signals used and cross analysis
• Machine learning
• Time saved

Answer 6

• Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
• Alleviates the strain on marketing resources by automating more manual tasks (4)
• Integrates a large variety of signals and considers new ones to evaluate user intent (2)
• Algorithmically helps set the appropriate bid for each and every auction (3)

1. 
   
2. Question 7
   
   
   Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.

   Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

1. 
   
2. 
   
3. 
   
4. 
   
5. After you've mastered the questions and answers, go to Google Academy, study Google Ads Search, prepare for the certification, pass the exam, and earn a certification.

Get Google Ads Search Certificated

Google Ads Search Certification Sample

Please leave a comment if you have any questions about any of the certifications.